National University is a private, non-profit university dedicated to helping working adults achieve their goals. But they're not j

Experiential

Public pop-up classrooms / lectures that occur in areas where prospective students are located. 

Ex:  Business school pops-up outside Morgan Stanley.

Ex:  Nursing school pops-up outside Kaiser Permanente hospitals.

Professors will be armed with alumni from their program specific school. The alumni will hand out syllabi to passerbyers and help bring attention to the lecture. The environment should look like a mobile classroom or lecture hall with dry erase boards and everything.

In the hopes of gaining PR and going viral, we could have a well-known professor, like Steadman Graham, teach the pop up class. Word will spread throughout the building and around the locale to people thinking about advancing their careers. At the same time, people will be taking photos and video, blowing up social media.